![]() However, decoding exactly what makes a face beautiful is more difficult. Our brains seem to be hardwired to recognise beauty in a tenth of a second when we see it. The study illustrates our innate ability to recognise beauty. It was noted that the babies looked for longer at the more attractive faces. The photos were held about 30cm away from the babies, and it was noted where the babies’ attention was focused. These photos were then presented to newborn infants ranging from one to seven days old, whilst still in hospital. The researchers then paired photos that were at the opposite ends of the attractiveness scale, as ranked in the survey. A group took a variety of pictures of female faces and asked people to rank them from 1 to 5 based on their attractiveness. A study performed in the University of Exeter in the UK showed that babies as young as one day old became fixated for longer periods of time on more attractive faces. Beauty is not in the eye of the beholder. And it only takes a tenth of a second to recognise it. It is shown that from a young age, even 1 day old, we recognise beauty. ![]() The Golden Ratio, also known as Phi (a letter of the Greek alphabet), is derived from the ratio of line segments that occur when it is divided so that the ratio of B to A is the same as the ratio of C to B (see below diagram). ![]() Our eyes are attracted to objects with this ratio and find them visually appealing. The Golden Ratio, a ratio of 1:1.618 is found in the proportions of the Egyptian pyramids, the nautilus shell, beautiful faces and the ideal body. When we take a close look at nature, architecture, and the human face and body, it is no accident that mathematical relationships are found in their design.
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